Mediagistic Yelp Add-On Initiative

Section One

The Sales Play

Why Yelp, Why Now?

Yelp's newly announced partnership with OpenAI expands the reach of Yelp's business data, reviews, and lead products. Contractors may now benefit from:

Yelp reviews and business information appearing in ChatGPT

Yelp-powered quote requests starting inside ChatGPT

Greater impact from their Yelp profile and reputation

Another lead source beyond Google, also integrated with AI Search

The Core Message

Yelp already helps homeowners find local contractors, and its reviews are heavily cited by LLMs like ChatGPT and even Google Gemini. The OpenAI partnership gives Yelp more reach across AI search and lead generation.

Yelp does not replace Google, SEO, Local Services Ads, or LeadBuilder — it adds another way to improve visibility and generate leads.

Supporting Materials

How to use them: to start outbound conversations, add context during client calls, support an Enhanced Profile / CPC / Request a Quote recommendation, or as helpful follow-up after a sales or account review call. Whenever possible, send the blog or video afterward to reinforce the recommendation.

The Two Add-On Options

Enhanced Profile

Yelp Enhanced Profile

Improves how the contractor appears on Yelp: better branding and photos, more complete service information, offers and stronger calls to action, removal of competitor ads, and a stronger profile for Yelp and AI recommendations.

18%

Star rating

460%

Page visits

550%

Organic leads

Per Yelp averages. Results are not guaranteed.

Best Fit

Incomplete or outdated profile
Weak branding or photos
Competitor ads on the profile
Wants more reviews or visibility
Interested in improving AI visibility

CPC & Request a Quote

Yelp CPC & RaQ Ads

Creates another source of homeowner leads. Request a Quote leads are usually shared — speed matters. Mediagistic can provide autoresponder options to improve speed-to-lead for $299/month.

78%

Win rate for the first business to respond

Best Fit

Needs more leads and has capacity for more work
Can respond within minutes; has clear lead ownership
Will consistently follow up and track appointments / revenue
Projected spend exceeds any existing Yelp high watermark
Has enough Yelp demand in the market

Reference case studies: Done Rite Services · Done Rite Slidedeck · Michael Bonsby Case Study

Section Two

Qualification & Objections

What Should We Recommend?

Recommend

Enhanced Profile

Needs a stronger profile
Wants more visibility or reviews
Has outdated information
Has competitor ads on the profile
Interested in enhancing AI visibility

Recommend

CPC / Request a Quote

Wants more leads
Has available capacity
Can respond quickly
Has a consistent follow-up process
Can track results; enough market demand

Hold Off

Paid Ads

Nobody owns the leads
Response time is slow
No follow-up process or no desire for an autoresponder
Contractor has no capacity or expects exclusive leads
Local costs or demand don't make sense

Common Objections

That's a common reaction. Yelp can be frustrating because it filters some reviews, including positive ones, rarely removes disputed reviews, and its users tend to rate businesses more critically — the average business rating on Yelp is typically about half a star lower than on Google. That stricter environment is also part of why search engines and AI platforms view Yelp as a credible source of local business information. You don't have to love Yelp, but it's important to manage how your business appears there, especially as Yelp data gains more visibility inside ChatGPT. (Reference these Slides on Yelp's Visibility in AI Search)

From a core search standpoint, Google should remain the foundation for your marketing presence. Yelp adds another source of local visibility and leads.

Yelp is actually growing year over year in HVAC and home services search volume. Its OpenAI partnership gives its reviews and business information additional reach. (Reference this slide showing Yelp's current footprint for home services)

That's true — Google remains much larger. The opportunity is that ChatGPT adds distribution to Yelp's existing audience and lead products.

The free profile provides a basic listing. The Enhanced Profile improves branding, services, offers, calls to action, and removes competitor ads.

We should review the targeting, response time, follow-up, and booked revenue. Poor results may come from the market, the campaign, or how the leads were handled — factors like negative keyword strategy also affect lead quality and outcomes.

That is correct. Fast response and consistent follow-up are required — the first person to respond wins the business approximately 78% of the time. That's why an autoresponder with an optimized conversation flow is so important: the goal is to increase lead volume, and speed to lead is your competitive advantage.

We evaluate the market, build the profile, manage the campaign, route the leads, support fast follow-up, and track results.

No. Results depend on demand, competition, budget, response time, follow-up, and close rate.

How Mediagistic Helps

01Market and competitive analysis
02Enhanced Profile setup
03Creative and offer development
04CPC and Request a Quote campaign management
05Lead routing and autoresponders (management / optimization)
06Reporting and revenue tracking

Peter at Yelp can provide intel on search volume, average contractor investment, and cost per lead — phuber@yelp.com

Position the Campaign as a Test

"We recommend starting with a defined budget, service area, and review period. We'll measure leads, response time, appointments, completed jobs, and revenue before deciding whether to expand or adjust." Confirm before launch:

Budget
Services and service area
Lead owner (1–2 designated people at the business)
Response and follow-up process
Tracking
Review date

Closing Questions

Should we review your current Yelp profile?

Would you be open to a local demand analysis?

Do you have capacity for more leads?

Who would own the leads?

Can we get started on a custom recommendation?

Reference

Important Yelp SKUs

SKU	Name	Cost	Description
D0141	Yelp Profile Setup	$500	One-time setup of the Yelp business profile.
D0164	Yelp AutoResponder	$299 / mo	Automates customer follow-up on Yelp Ads leads. Never miss a lead from Yelp again — customize the follow-up response and improve ROI from Yelp Ads.
D0168	Yelp Profile Enhancement	$275 / mo	Enhanced business profile setup including business highlights, logo, portfolio, Connect, and profile enhancements to strengthen online presence and engagement. Does not include ad spend, the profile image package, or the autoresponder.
P0037	Yelp Profile Image Package	$500 / yr	Creation of four (4) custom Yelp profile images for use within the portfolio.
D0141	APO — Yelp Ads	$500 / yr	Annual platform optimization fee for review, adjustment, and strategic enhancement of one (1) Yelp advertising campaign — audience targeting, ad creative, bid/budget adjustments, and compliance checks. Covers a comprehensive optimization at time of service only; charged per account/location.
D0083	Yelp Campaign	$XXXX	Yelp advertising campaign. Requires a separate APO SKU.